The success of multi-service apps like Gojek has left entrepreneurs keen on super app development. We can hardly disagree with the growing interest, can we? After all, super apps, with their range of services, draw thousands and thousands of users looking to meet their distinct needs. In other words, they serve as a place where users can fulfill many tasks, leading to their growing popularity.
Super apps are and will be the go-to solution for people in the upcoming years, for they make meeting demands easy. We can comprehend the significant shift toward these apps. For this very reason, investing in super app development can be lucrative.
Read on as we explore further why launching a super app is a good idea, the key factors to consider incorporating into your app, development cost, and much more.
What is a Super App?
In our day-to-day lives, we increasingly depend on many apps. Imagine having to order food, and just then, happening to remember you need to book a ride in advance for the meeting the next day and stock up on groceries. It may require one to use three separate apps. Instead, when there is a single app that enables the user to perform all these three tasks and even more, it would eliminate the need for many apps. That is what super apps do!
Super apps offer various services, including food and grocery delivery, ride, and hotel booking, sending packages, and insurance. Users need to stay on apps to meet their needs. In other words, the super app is a one-stop solution.
Super Apps Market Size and Popular Super Apps
The demand for feature-rich online solutions and the unparalleled convenience they offer drive the growth of the super app market. The industry saw further expansion due to the COVID-19 pandemic, increasing the adoption of multi-service apps. The super app market size was USD 61.30 billion in 2022 globally. Data shows it will exhibit a CAGR of 27.8% from 2023 to 2030.
There are many super apps out in the market and among a few offer exceptional services and stand out. Let us see the list of some popular super apps:
1.WeChat
WeChat, China’s most successful super app, initially operated as a messaging app. It expanded and offered other services, including ride-hailing, e-commerce, and social networking. WeChat has since become a vital app for people in China to fulfill their daily needs.
2. Grab
Popularly called the Uber of Southeast Asia, Grab is a Singapore-headquartered super app. From offering only ride-hailing services to the Grab business model now encompassing multiple services, Grab has come a long way. It caters to several needs now, like food and grocery delivery, financial solutions, etc.
3. Gojek
Gojek is another leading Southeast Asian on-demand, multi-service app with operations in three countries. The Indonesia-based platform was listed twice in Fortune’s “Change the World”. Gojek attained Indonesia’s first unicorn status in 2016. Gojek lets customers order food, groceries, and medicines, book two-wheeler and car rides, deliver packages, and avail of financial solutions.
4. Revolut
Revolut is a fintech super app that began its operations in 2015. Being a leading banking app, Revolt has over 40 million customers globally. Revolut users can perform various tasks like exchanging currencies, tracking expenses, and setting financial goals.
Reasons to Invest in Super App Development
Super apps eliminate the need for users to download multiple apps, enabling users to access many services from a single platform. For businesses, building an app like Gojek can have many advantages.
Here, we have explored the benefits super app development offers your business and why it can be a good idea.
Business Growth
With people increasingly preferring digital solutions, an online presence can benefit your business immensely. As people look for available services online, they are very likely to discover your platform. The higher the visibility, the greater the revenue generation and growth.
Increased Revenue
Super apps attract a wide user base as customers with diverse needs seek the solutions they have to offer. Providing more than just one service opens doors for more earning opportunities. So, super app development can be more profitable than launching a single service.
Improved Brand Loyalty
With the help of a multi-service app solution, you can provide convenience for your customers. Also, partnering with the right company to build an app like Gojek can help you get the perfect solution. When your super app offers a seamless user experience, it enhances customer satisfaction. In turn, this translates to improved brand loyalty.
Data Analytics
One of the main advantages of investing in an on-demand multi-service app like Gojek is that it helps collect user data. It gives insights into your customers’ preferences and interests, and you can tailor your offerings accordingly. Leveraging the data the app offers can be crucial to improving retention rates.
Streamlined Operations
From assigning delivery partners and drivers to tracking and notifying, a multi-service app streamlines the various operations. It leads to increased efficiency and helps to monitor the business conveniently. Both of these contribute to maximizing the revenues.
How to Develop a Super App
Now that we know the various benefits super app development can offer businesses, let us move on to see what all goes into building a successful app. Partnering with the right company that understands your requirements and commits to developing the best solution can add value.
Let us look into the steps involved in the super app development process:
Study the Market
The first step in the super app development process is analyzing the market, the existing trends, and competitors. It gives crucial information about the preferences of your target audience and areas other apps in the market lack so that you can build the perfect super app.
Define the Offerings
Identifying what services you want to offer your customers is critical and can add a definition to your brand. Researching the market can give you an idea of how you can differentiate your offerings from others. Food and grocery delivery, ride-hailing, and financial services such as payments and insurance are some services you can include in your multi-service app.
UI/ UX Design
An app design plays a significant role in drawing users to the platform. It also directly impacts the business’s success. A pleasing user interface can increase conversion rates by up to 200%. Spending ample time and resources on UI/UX design can benefit greatly. In addition to the interface being responsive, ensure your super app enables smooth navigation.
Super App Development
Hiring a team that best aligns with your goals can add many perks to your business. Ensure you use the information you gathered during the initial research and incorporate the necessary features and functionalities. Choosing the right tech stack and platform are other crucial aspects that require consideration that can steer your business to success.
Testing
For an app to be able to provide a seamless user experience, it has to be bug-free. After developing the app, it has to undergo rigorous testing to remove glitches. After all, enhanced user experience helps build a loyal customer base.
Launch
After testing the app, you can launch and gauge its performance. Also, learning how well it is received among your audience and checking if your solution addresses your users’ pain points is vital. You can then work on perfecting your app. Social media marketing, content, and email marketing are some marketing strategies businesses can adopt to position their brand better.
Super App Development Cost
While the development cost can be a criterion when deciding a particular solution, it is important to understand that several factors play a role. Some of them are:
- App complexity
- Development team’s expertise
- The country where the team is located
- Platform used
- Number of professionals working on the project
- Design complexity
However, if you are looking for numbers, it can cost anywhere between $6000 and $12000.
Collaborate with Us for Your Super App Development
Super app development has revolutionized how businesses meet their customers’ needs. Not only has it added convenience for consumers, but businesses also attain maximum productivity by streamlined operations.
We have years of experience providing suitable solutions for our clients that have helped them grow their businesses and build a reputation. Our team leverages advanced technology to develop secure and scalable apps. And with them, we deliver a seamless experience to app users.
To learn more about our product and what we do, you can connect with us at:
Email ID: [email protected]
WhatsApp No: +91 9222 47 9222
Skype ID: Abservetech
Telegram: Abservetech
